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How Much 3D TV Is Broadcast?
Almost every week, a new 3D film is released. Many people are convinced that there’s little 3D content to be seen outside cinemas, that TV broadcasters are not interested in 3D content.
In reality, broadcasters are supporting the new medium. Around the world, broadcasters have been providing stereo 3D content to pubs, clubs and homes. A recent blog post identified 3D broadcasts in the following territories:
- Europe – UK, France, Germany, Italy, Spain, The Netherlands, Switzerland, Portugal, Czech Republic, Belgium, Russia and Estonia
- North America – USA and Canada
- Middle East – Quatar and UAE
- Asia Pacific – Japan, South Korea and Australia
Broadcast content types
Sport – live sport has been one of the cornerstones of 3D broadcast, with much of the 2010 Soccer World Cup being shown live to pubs and clubs. Live sport in 3D is now available from a number of stations around the world, including American Football, soccer, golf, ice hockey, rugby and tennis.
Movies – as Hollywood produces more and more 3D content – during 2010, film industry profit was bolstered by the popularity of 3D movies – broadcasts are often on dedicated/on-demand 3D channels.
Animation – short pieces, feature films and made-for-TV.
3D TV series – in 2011, Japanese viewers are watching the world’s first 3D television series.
Documentaries – broadcasters around the world are using 3D for factual content.
Politics – Ziggo, a Dutch cable operator, has moved 3D deeper into the mainstream by showing a political debate in 3D as part of their general election coverage.
And the 3D broadcast highlight of 2011?
Audience predictions for the Royal Wedding run as high as 2.5 billion. As the event is being broadcast in S3D, it could easily become the 3D programme with the highest viewing figures yet. The Royal Wedding could also spark a buying spree for 3D TVs similar to that reported by Samsung during the early stages of the World Cup.
With a growing number of 3D TVs in the world’s homes and public spaces, the future for 3D broadcast content is bright. In January 2011, Sky announced that half of the 3D TVs sold in the UK are connected to Sky HD. That’s around 70,000 subscribers hungry for 3D content.
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