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Indian Tv As Social Media Feature
The Indian TV is estimated to play a big role in the futuristic social media. A futuristic social media here implies a conjugation between social networks and television. This article will guide you first through the various aspects of the revolutionary social media behavior, and then will specifically explain the role of Indian TV in social media.
The human fondness has led analysts to find threads of connections between individuals. The emergence and conglomeration of the social groups over the Internet is a broad spectrum view of this connectivity between individuals. Since everything else has a marketing implication, the social media groups of networking sites have been till date the most effective new age tools to target specific audience. The nature of the social groups has been translated into highly specific organic leads that effectively guide traffic of potential buyers to the seller’s website (or to the website hired by the seller).
However, being true to the organic nature, the social media is still finding new scopes of expansion. This can be seen as a deep curiosity to see what lies in the next level of connections or also can be seen as the natural course of the social media organism. The curiosity to estimate the next dimensions of connections can again be explained as a magnified view of individuals trying to dig deeper for the adventure of new patterns. The newest step in this direction has been taken by social TV, or the blurring of the boundaries between television and Internet. Although social TV is in its most initial stages, yet experts are foreseeing another communication revolution like the Facebook and the Twitter (Facebook alone accounts for an overwhelming 25% of the entire web traffic views).
Social TV and Indian TV
So what is social TV? Social TV can be simply defined as the wedlock between social media and online TV. Though, the concept of online TV is still at its initial stages, yet the expectation of TV merging with social networks is already doing the rounds. In a way, the social media through online TV has already been started. Think of the subscribers of live indian channels. Do they not form a TV based social group? The group has again subgroups depending on the various niches and channel choices of each group. Do they not? Now, the advertiser finds it easier to locate and identify the individuals to whom the merchandize will be most appealing. However, the advertiser must be acquainted enough to analyze the behavior patterns and mood swings of the social group.
Future Possibilities
Thus, when we explore the reasons why social TV will gain importance, we find that the answer lies in the question itself. TV. That is the reason. The power of TV to attract niche audience has been explored for a few decades now. The advertisers are wanting the TV audience to connect with their online presence, so that the cost of advertising can be reduced (you do not have to place separate ads in TV and internet, a single social TV advertisement will be sufficient), and the audience is looking forward to form more connected mood groups via social television. Just think that your TV is working like Facebook.
The role of the Indian TV in channelizing groups is going to be huge, simply because of the great number of fans following that Indian TV commands around the world. The online Indian TV channels do not only connect the NRI and the PIO, but also anyone who is attracted by the glitz of Indian TV (the likes of Sylvester Stallone and Ben Kingsley have already worked in mainstream Hindi cinema and Richard Gere was enamored by Shilpa Shetty too). The scope that Indian TV presents is so great that the advertisers are still trying to explore the full consequences of blending between the TV and the Internet.
The search for technical bridges to join the practical gap between Indian TV and the world internet is already in different stages of progress. The new technological trends like open source internet technology (Application Programming Interface or API), SDK (Software Development Kits), VOD (Video On Demand) and PDA (Pocket Digital Assistant) are exploring the various options of Internet flexibility.
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