http://www.onlinetvproduct.com/as-seen-on-tv-music-offers/

Lady Gaga’s promotional blitz for new album offers new business model
NEW YORK, N.Y. – The release of a pop star’s album usually comes with the typical cross-marketing splash — strategic magazine covers, a few major TV appearances, and perhaps a cosmetics or fashion deal to remind the public a new project awaits.
As Seen On Tv Stuff Offers