http://www.onlinetvproduct.com/as-seen-on-tv-marketing-companies/
Why the lack of marketing/advertising campaigns on premium food?
If you switch on the tv, you see an array of advertisements promoting Purina, Meow Mix, Friskies, 9 Lives, and other supermarket brands. At the vets office, you see shelves upon shelves of Science Diet, Iams, Royal Canin, and Eukaneba. But what about excellent food like Natural Balance, Wellness, California Natural, Wysong, Evo etc? Why the lack of marketing and advertising campaign?
Most of these brands thrive on word of mouth and recommendations through friends. I think that if they were to spend a considerable amount of their budget of marketing and advertising, more pet owners will know about it and thus, be interested in giving them a try? I once recommended Wellness to a pet parent and to my surprise she blurted .. I have never seen in on tv before, so what’s so great about it?
As we all know, a lot of our buying decisions are determined by advertisement. So it is really strange that these companies did not use the mass media to sell their product.
Simply stated the premium foods that we know are the best which you mentioned in your question sell themselves by us the consumers and responsible pet parents word of mouth which is the best advertising. We know from personal experiences with our pets that these foods are best for optimum health of our furry friends and our opinions matter when asked by a friend “what do you feed your pet”. I see what your saying that these company’s would make more money with TV ads maybe but they are doing just fine without it so why spend the advertising money.
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