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1,2-HC network appliance product on the market data analysis – the appliance, small appliances, kitc
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February 2007 HC Home Network Market Analysis
After the Spring Festival, all entered the busy state, and maybe some friends, not to find a new position for one year, but the market ranging from people, but, continuing in 2006 on induction cooker line data analysis, let us look at 07 1 , February appliance products in the HC network online transactions.
I wonder if everyone will recall, in 2006 the appliance on-line data analysis, the article to reflect the network of household appliances in the HC was concerned about the extent (that is, the number to be searched) the maximum is the induction cooker, but 1,2 month The product is far less concerned about the degree and other household appliances.
1,2 degree of concern on home appliances
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Can be seen from the chart has been months in the 1,2, water heater, gas stove, air conditioning in the search over the cooker, and the approach of the Double (New Year’s Day, Spring Festival), the consumer TV sets, especially flat-panel TV attention is enhanced greatly. Not only because the other products seem to be concerned about the degree of upgrading and low attention from the appliance, from a single view of product data to be search appliance to be searched are higher than the other a few months a significant reduction, 1,2 is the cooker on the Internet transactions off-season.
1,2 on-line transactions on the main supply of household electrical appliances
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Can be seen from the chart, 1,2 the amount of information on the supply of the appliance has the third from the original location of the first slide, the supply side, manufacturers during this time seems less active, 1, February is only about the supply base in May 2006, in December 2006 to supply the peak level is 07 times more 1,2 6 months.
Buy volume also declined substantially, in 2006 the lowest 12-month procurement data is 1,2 to 5 times month.
Cooker types of procurement-related
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But we can analyze various procurement related to the type of appliance, in our data broadly divided into four types: emergency procurement, general procurement (long term), stock purchase, parts procurement. Account for long-term general purchase or a large part of many of these buyers the following cities across the country level, electrical distributors, and some long-term Post Buying Leads HC network, need to obtain more information will be compared by manufacturers a long time, these purchases are the main force HC Internet appliance purchases, and the number will grow in size, and some will also offer support HC Network Online Procurement Session, the supplier can always check for such procurement information. Appliance parts gradually active recently procurement, supply of spare parts than the amount of finished products are all large, we can see that the upstream appliance also gradually shift to the Internet. Stock purchases also contains the old appliance purchases, basic also belongs to a long-term purchase, but required a lower price on the suppliers will be more critical. The current number of emergency procurement is not much shorter period of Buying information, but also may buy one or two days after the release of information held within the small on-line procurement fairs, closing a great chance, the supplier should always concerned about the release of such information, and pay attention to HC Web Editor’s reminder in the IM.
As 1,2-cooker months of online transactions is not prominent, as reflected in the data are limited, for the on-line data analysis on this, if you have any views on the wave of this article please contact Tel :010-82297525 , QQ: 26893877. Following up with some recently from the home appliance chain of appliance sales, only for reference.
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