http://www.onlinetvproduct.com/as-seen-on-tv-infomercials/
Regeneca – A New Hybrid Business Model Enters The MLM Industry
You may possibly have read about Regeneca International, which is a new network marketing business with some pretty unique products.
Well perhaps unique is not the best word to use in this case.
Of course in the world of MLM success, having a “WOW” product can make a huge difference in your growth curve but I am struggling to really classify this as a WOW product.
Now it defiantly has a WOW effect but it’s probably better classified as well
Unusual?
Well at any rate, Regeneca is a new mlm company that concentrates on health and wellness products as stated on their website.
It would appear that Regeneca has made some adjustments to their product line, since many of the products listed on their site do not appear to be available any longer.
According to what I could find it seems they are now focusing their marketing efforts on one product called Regenerect, which is a natural male erectile stimulant.
Hmm
Well it’s going to make for some interesting opportunity meetings when they ask for testimonials don’t you think?
Excuse me; I just could not stop myself.
The Regeneca management team, lead by founders Matt Nicosia and Adam Vincent Gilmer, is very strong given their combined business experience. I am also very familiar with the vast network marketing experience of Sherri Sharman, who is also on their team.
Along with their interesting product offering, Regeneca also has a very unique business model where they are combining ‘direct response advertising’ using infomercials with the MLM industry.
The Regeneca marketing plan is really smart; it merges the infomercial advertising concept to generated consumer leads for the distributors within their MLM business. This solves the common problem within network marketing which is how to generate quality leads to grow the business.
This is a great theory but it has already been tried several times in the world of network marketing and it just has not been successful. I can think of at least 5 companies in the last 5 years who tried it and never really pulled it off.
Now of course that doesn’t mean that this time it won’t work for Regeneca, I tend to think that with the right mix it could be a winner.
Regeneca is even offering to send a free 5 day supply to potential customers who pay the shipping, so it leads you to believe that it must work.
The Regeneca product seems a little on the expensive side at $169 for a 30 day supply but the product info says that each pill can last up to 3 days.
Now we know how expensive it is to create an infomercial and get it on the air, so it is obvious that Regeneca will need to pass the cost of these programs on to the representatives by charging them for each lead generated.
I would think that Regeneca will have a hard time convincing their distributors to purchase leads at $5, $10 or even $20 per lead.
Now I am not a distributor for Regeneca however if I was going to market this I would not pay for or utilize the infomercial leads. This type of late night TV lead generation can many times give you a lot of leads that are not very qualified just calling in for the free offer.
In place of the infomercial I would use an online marketing system to generate opportunity leads and then use the publicity behind the Regeneca business model to get a lot of distributors and leave the retailing to those who really want retail customers.
One word of caution about the way you view MLM success. You need to remember that you cannot get distracted by treating any network marketing business like a retail business, since it is not.
We all know one financial benefit of network marketing is to have hundreds of representatives who each have a few customers, and not you alone selling to thousands of customers.
Snap On Smile Commercial Infomercial, As Seen On TV Flix, Television Infomercials and Commercials2