http://www.onlinetvproduct.com/as-seen-on-tv-craftsman/
Crafty Idea Creates Booming Business For Baby Boomer
He took an early retirement when his hobby turned out to be more lucrative than he expected. It was the best surprise of his life.
An accomplished wood craftsman and metal fabricator, he was always drawn to how and what people created with those skills.
He purchased his first used sleigh beds at an antique store. They are much like an early 1800 French daybed that was clearly designed for one person.
He seemed to always be fascinated by rolled tops on the head and foot boards. The way the wood was made to curve upward. He noted that the top rolls could either go in or out.
Craftsmen made their beds to resemble a horse-drawn sleigh. He began working on his first queen sleigh bed for his wife.
He spent lots of time to generate one bed. His attention to detail showed when he constructed a king sleigh bed for a friend that lived nearby.
He experimented with various design and construction elements from wood to metal. He even put together a few designs that incorporated both materials.
His journey led him to produced a couple of standard base models. He wanted to concentrate on the artistic details that would make the headboards and foot boards totally unique.
This allowed him to concentrate on unique end pieces that could not be duplicated by mass producers. This became his niche.
His unadvertised beds gained popularity and received kudos in the local daily paper. The article featuring his beds and his unique decorative appointments was also posted online.
The article was seen by a cable television home show producer who did a small segment on his distinctive decorative features. That exposure led to an overwhelming interest by consumers.
His success has grown the enterprise considerably. The end pieces are made with help from two experienced and highly skilled assistants. He employs six people with backgrounds in carpentry and custom wood work.
He learned that clients will pay a fee commensurate to the distinction of owning an item that cannot be duplicated. This is the reward for his highly detailed artful additions that reflect his personal imagination and incorporates his clients considerations.
He leveraged his skill, knowledge, and enthusiasm into a profitable venture that allows his employees to earn a better than average wage.
The local businessmen acknowledge and appreciate that he purchases materials in the local area where it flows throughout the community. His commute from house to shop is much shorter than his career days. He calls it the scenic route. Others just call his path to prosperity.
EPMD – Never Seen Before (Craftsman Remix)