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Why TV? Does Traditional Meda Still Matter – Part 4
Traditional media creates a comprehensive media outreach and helps position the author, expert or your client as an authority in their field who understands the issues they are commenting on in depth as they relate to issues facing our society. The expert is placed in the national conversation in a socially relevant way. Below are the benefits of TV for you:
Creates Thought Leader Status
From a business or career point of view, being known in your industry as an influencer and thought leader leads to major opportunities. You have demonstrated your knowledge and wisdom personally with your viewers, some of whom are in a position to hire you.
Credibility Builder – Your Point Of View In Demand
Getting booked on these shows is a big deal. You don’t just walk on the set and sit down. Guests are carefully selected according to their credentials, point of view and media history. You must qualify for the segment and be able to prove it. Your publicist has jumped you through a lot of hoops to get on the show edging out others who wanted to get on as well. Congrats!
Association with MEGA Brands and Celebrity Hosts
Potential clients or those in a position to hire you as a consultant may not know you personally but they know FOX NEWS, the know CNN, they know Kiplinger’s and hey, if you are good enough for Associated Press, well you are good enough for them!
Creates Huge Competitive Advantage
The question is this, if it was your job to select a consultant for your company and you had the following candidates to choose from who would you choose? Candidate A who was seen on FOX News and CNN discussing what the latest employment figures mean to our economic recovery who is also a regular columnist on TheStreet.com and recently seen in the Wall Street Journal or Candidate B who has the same academic credentials but has only been seen on Twitter and FACEBOOK or their own blog. Who would you hire? The expert who has the bigger media bio showcases their skill set much better and is usually in a position to seal the deal. No one who is in charge of hiring wants to hire a risky candidate and your media helps create certainty that you are the best choice.
Can Lead to Mega Opportunities Such as Becoming a Regular Expert on the Show
Many of our clients have landed additional or expanded opportunities such as becoming a regular contributor to a major internet news site, that can be leveraged into more opportunities or becoming a regular expert on a TV show in their market or a regular guest on a major radio show.
REAL STORY: Author/Speaker increased his demand so much he TRIPLED his speaking fees and sold 50,000 books as well. Plus, he landed an ongoing segment in his hometown market. There is just no stopping him now!
REAL STORY: Author/Speaker landed a regular TV segment in one of the TOP 5 markets in the country.
The above two are real stories of success and can happen to authors and experts who are prepared for this level of media success.
About the Author
Annie Jennings of the National PR firm, Annie Jennings PR (908.281.6201) promotes authors & experts to prestigious media in America. Listen to Real Stories MP3′s at www.anniejenningspr.com/publicitypro.htm Free CD “Real Story – How Client Tripled His Speaking Fees Using Traditional Media” at http://www.anniejenningspr.com/experts.htm
Pasta N More Commercial – As Seen on TV Chat Video
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Shirley Temple Gift Set (Heidi, Curly Top, Baby Take a Bow) [VHS] $6.26 Includes three of the tiny star’s biggest hits: HEIDI, BABY TAKE A BOW, and CURLY TOP, each one colorized and full of classic family entertainment…. |
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